Project Description

Joanne Meehl – The Job Search Queen® of Joanne Meehl Careers Services asked me to take a look at her website to see what I could do to increase traffic for her. I created an Information Architect Map detailing her content and organized it into a logical user flow. From there I did some Search Engine Optimization (SEO) keyword research to determine the top keywords for the website. In order to insert the new keywords into the site I did some copywriting on the her current pages to align the voice and flow. In addition to the website changes I also updated her Google Plus, Google My Business, Google Maps, and Google Analytics again to create a consistent brand experience across all touch points. Joanne set up Google alerts to notify her when Google found any postings about her website and social media properties. 2 days after the changes went live I received this email from Joanne “Look what my Google alert on my name is finding that it didn’t before! WOW!”