Bridal Aisle Website Updates & Maintenance
Project Description
Bridal Aisle was looking for a partner that could provide website updates & maintenance that would allow them to showcase their ever changing inventory. Bridal Aisle is Minnesota’s premier bridal store and wedding consignment shop specializing in wedding accessories, bridal gowns, prom dresses, formal dresses, and decorations for a variety of social occasions. We designed new galleries to showcase multiple categories of dresses and merchandise. Updated the navigation of the site to create clear flow that was intuitive for users. Then we added a global footer for strong location and contact information accesibility including click to call. In addition, we removed resource heavy social widgets from the front page and placed them in a more user friendly location. Finally, we updated all widgets and templates to ensure they had the newest versions of all technology on their website to ensure it was secure.
The website updates were a huge success increasing pageviews by 44%. Pages per sessions by 45%. Session duration by 69% and decreasing bounce rate by 12%. We look forward to continuing to improve the site with ongoing updates and maintenance.
“Lisa came highly recommended. I called her and we set up a meeting, we were just starting a new campaign on a first ever sale nationwide. Lisa took control, updated my website and set up all of my social media for the campaign. It was a huge success. Lisa now does my social media and website and we are so thankful to work with her. Our sale is coming up soon, and we cannot wait for the results!”
Annette Hall
Bridal Aisle
www.bridalaislemn.com