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I know as small business owners you’re extremely busy.  I get it.  But your website is one of the most important first touches for potential customers.

Customers have a voice and the following statistics are a good indicator that they are not only watching but voting with the X button to leave websites that don’t meet their needs.

Does your website stand up to the needs of today’s business consumer?  Let’s take a look at the statistics!

  • Is your website Mobile responsive? The statistics show that mobile responsiveness is no longer a CHOICE for small businesses, it’s a requirement!
    • Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source:comScore)
    • 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. (Source: MarginMedia)
    • 40% of smartphone and tablet owners search for B2B products on those devices. (Source: KoMarketing)
    • 67% of shoppers were more likely to buy from a website that is compatible with mobile devices.
    • 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote)
    • 62% of companies which designed their website(s) for mobile platforms increased their sales and 64% of companies that designed their website for tablets increased sales.
    • 90% of people use multiple screens sequentially. (Source: uberflip)
  • Does your website have a good user experience? You may be losing a lot more customers than you think with an outdated or sub-standard experience. What’s a sub-standard experience look like? The following stats will give you a solid understanding of what users are looking for and expecting.
    • You have 10 seconds to leave an impression and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave. — NN Group
    • 51% of people think “thorough contact information” is the most important element missing from many company websites. (Source: KoMarketing)
    • 44% of website visitors will leave a company’s website if there’s no contact information or phone number.
    • 47% of people expect a web page to load in two seconds or less. — Econsultancy
    • 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)
    • Once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. (Source: KoMarketing)
  • Does your website inspire trust? Did you know nearly half of all users that make it to your website decide the credibility of your business based on the website design?  That’s a startling number and one all small businesses should take seriously.  Here are a couple of other things to consider regarding user trust:
    • 94% of people cited web design as the reason they mistrusted or rejected a website.
    • 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.
    • 72% of people entrusted online reviews just as much as personal recommendations.

 

So let’s get real for a minute, if you haven’t looked at your own website in a while and there are things on it that bother you, chances are it may be scaring away potential customers and defeating the purpose of having it in the first place.

I challenge you this week to set aside 15 minutes to go through your website (with a desktop, table, and mobile phone) and check for the following:

Mobile Ready

  1. Does your website work and look good on a mobile phone and tablet?
  2. Is your website easy to navigate on a mobile device?

User Experience

  1. 10 seconds after your website loads, can you tell what your company does?
  2. Is your contact information (phone & email) on the homepage?
  3. Do you have thorough contact information on the site (in the footer or on a contact page)?
  4. Does your site load within 2 seconds?
  5. Do all of the images on your site load quickly?
  6. Is your product/services link the first link after the homepage?

*If you’re not sure about load time and images you can run a free test of your website at GTMetrix

User Trust

  1. Is your copyright date in the footer 2018?
  2. Is your logo crisp and professional?
  3. Are all images sharp and compelling?
  4. Do you have events from last summer still listed?
  5. If you have a blog page, when was your last blog post?
  6. Do all of your links go to the right places when you click on them?
  7. Do you have promo’s listed that have expired?
  8. Do you have customer reviews on your website, Google, Facebook?
  9. Do you reply to people who have given you reviews thanking them?
  10. Do you have negative reviews anywhere online that you haven’t replied to?

 

If you’re less than impressed with what you find, you can be sure your customers are as well.  Find a good web designer and make updating your website a priority.

To find a good web designer check out my earlier post on Finding a Web Designer That Fits!